Your eBook Can Be Used As Advertising Space

by Stu McLaren

Do you just create eBooks as a form of revenue? Why not use it for more than that? By throwing a little creativity into the mix you can use your eBooks in a variety of ways that will allow you to generate income on multiple levels.

One strategy of how you can do this is selling advertising space within the eBooks that you are developing.

Here is an example. You have created an eBook on how to plan a wedding on a budget. This is a multi-billion dollar industry that you are now tapping into. Do you think that some of the companies that sell products and services within this industry would be interested in having the ability to get in front of people who have just purchased a product that that particular topic?

It may sound like a simple question and answer, but that is the question I want all of you to ask yourself. What kind of businesses would be interested in getting in front of the people you will be attracting? This should be one of those creative questions you constantly ask yourself.

One more time. Thinking about my target audience, what businesses would be interested in having a way to get in front of them?

Thinking about it this will really get your creative juices flowing. All different businesses will come to mind, maybe even some of your competitors. You will also think of businesses that have complimentary products or services geared towards the particular audience that you are marketing to. These are the people that will be interested in purchasing advertising space in your eBook.

Your ads could be scattered throughout, they could be right at the beginning, they could be at the end. Whatever. But it provides you a way to generate revenue by selling advertising within the actual eBook.

One way to use eBooks is to add value to you current customer base. An example of this is what I do to my email list. Now, I don’t have a very big email list, but I have a great relationship with those who are on my email list.

To maintain that relationship and provide my current costumers valuable information one thing I could do is create an eBook for them. It could summarize or give step by step directions on a subject that my email list has questions about.

Finding win-win strategies to add value to you and vise-versa is something I can always looking for so that my relationship with you and my list only gets stronger.

Keep your eyes out for what your target market are wanting to know, or what business questions they may have. All you have to do then is develop an eBook outlining the procedure, give more information or answer they questions to solve that particular issue and they will see it as you providing great valuable information. This is something you should be constantly thinking about how you can boost your current relationships with your customers and an eBook is a great way to do this and selling advertising within it benefits you as well.

If you go into any business with that mindset, combined with a little creativity, you will quickly see all kinds of hidden opportunities for profit.

May ideas come to you when you need them most.

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This entry was posted on Monday, August 18th, 2008 and is filed under Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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