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Using Your eBooks To Piggy Back on Your Competition’s Products

Creating an eBook allows you to use it to cross-promote it as a free bonus with another person’s services or products.

‘What?’ I know a lot of you may be thinking that right now, but it is exactly what I mean. Look at who is selling competitive products to you and ask them if they would be interested in using your eBook to add value to their package.

Adding value to current products or services it what every good business person is looking to do. You are giving them the opportunity to do just that in a very, very easy way.

What is in it for you? Cross-promotion of your products and services.

It seems pretty simple. You talk about your own products and services within the pages of the eBook and gain customers right?

One thing you do have to make sure you don’t do is make your whole eBook one big promotion about your service or product. If you do this it is doubtful that your competition will want to bundle it one, and secondly no one will take you seriously.

When I am teaching people the mechanics of creating their first eBook one of the strategies I teach is how to integrate cross promotion within it without it sounding like a sales pitch. I want you to think on that road too because you can still inform people of your products without making them seem like your constantly selling them something.

You want to make sure that your first and primary focus is giving quality information. Doing that is a sales tactic all on its own. People will learn to know, like and trust you on their own. Of course, it doesn’t hurt to throw a few links and information about your products though!

This is something you need to be thinking about all the time. Ask yourself how you can give your competitors your eBook, which will hit the same target market that you work within. You will be giving their costumers valuable information, but will be generating leads yourself through the information about yourself and products within the eBook.

When you are creating your eBook, really try to brainstorm other methods on how you can use it. This one strategy of cross-promotion is just one of many.

Ideas will come to you when you explore the possibilities of creativity!

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