About Business Plan

Use Your eBook and Its Resell Rights as Free Bonuses

Eboks can be used for much more then just a single product by itself. Have you ever thought about giving it away as a free bonus when someone purchases another one of your products or services? What about as a bonus to accompany an affiliate product.

In marketing, we all know that including bonuses and loading on bonuses is a huge, huge incentive for people to buy certain products or services. In fact, it is not uncommon to buy a particular product just for the bonuses themselves.

By creating an eBook, you are not only creating another product but a valuable bonus that you can now include in a variety of packages. When building your packages you should always be asking yourself how you can add value to that package. Adding an eBook is one step in the right direction because that eBook has established value attached to it, so by adding it as a bonus, your package just increases in its perceived value.

I establish value for any products or services that I create as the price point is based on how much I could sell that as a stand-alone product.

I’ll give you a quick explanation why I do this. A lot of times I will go to someone’s website, see their offer for their product, which is paired up with all these bonuses. The problem is when they just place a value, like $297, for the bonus.

I’m sitting there thinking, “I would never pay $297 just for that bonus.” That’s the way I want you to think. I want you to think: How much would I pay just for this bonus by itself, nothing else? Because whatever that value is, that is the true value of that bonus. Not by what you slap a value on there on a website. That doesn’t establish value.

Make sure that the price you put for that particular bonus is what the market would actually pay for it and not just what you would hope they would. This is very important because when people come to your website they will calculate how much they would pay for it, so then your package looses tremendous value in their eyes if your prices are off.

But creating an eBook still provides you the opportunity to create a valuable bonus that you can include with your other products or services.

To make this bonus even more valuable for your costumers, you can take it another step forward and include the resell rights to your eBook.

Personally, I speak on the topic of creativity, so I know I would be interested in purchasing the resell rights to other products dealing with creativity.

Take a second and think about why I might be interested in that? Bluntly putting it, it will save me a ton of time. He or she may have created great content that I would be able to use that is related to the topic I talk about. Why would I go through the trouble of doing it myself when I could partner up and create a win-win situation for both of us.

This way they were able to get their material leveraged and I was able to get new material so I didn’t have to spend my own time doing just that. You can use this same principle to yourself and your business.

Other businesses and services are going to be interested in the content of your eBook for their particular customer base or email list.

You have now provided yourself with a platform to be able to sell or offer the reprint or resell rights of your eBook as a bonus. Those people who are now interested in your eBook can provide or sell it to their customers and feel as if they are providing valuable information.

This just continues to add onto the value of the bonus.

By following these steps you now have the ability to greatly increase the value of a bonus for your own products or even while doing an affiliate promotion.

By exploring your creativity ideas will come to you when you need them the most!

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