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Turning Your Money Maker Into a Profit Empire

Using real life examples from myself and others I am going to talk to you about what the difference is between a money maker and a profit empire.

Armand Morin, who is famous for his company Generator Software is a great example to start with. Under the Generator Softward banner Armand has launched a variety of products.

E-book Generator would have been Armand’s money maker if he didn’t create anymore Generator products after it.

Each day E-book Generator brings people to the website to purchase and increases sales for Armand, creating a constant cash flow. Now that, is a money maker.

But Armand did not stop there. He took that concept, that idea of a generator-type product, then started coming up with all kinds of new ideas to build an empire.

He has now built up the Generator empire with tons of different products. There is E-book Generator, E-cover Generator, Sales Letter Generator, Opt-In Generator, Audio Generator, Instant Video Generator, Directory Generator.

Compared with other people, Armand did not stop with the money maker. He allowed his ideas to flow and began thinking about other products that could be incorporated into the Generator concept.

In fact, I had a great conversation with him awhile ago, and we were talking about this. He said when he comes up with a new product idea, he does not launch it until he has developed three or four complimentary products that go along with the initial idea.

Instead of using that one initial idea, by combing it with similar products they can get a higher price point. This is building a profit empire, rather than a money maker.

They look for three or four ideas that they can put altogether, instead of just launching one.

When you are generating new products, services or ideas, I recommend generating more than one idea. Most information marketers will stop once they have a good idea, instead of turning it into a profit empire.

My time I spent working with John Childers is another good example of this. During John’s training he teachers speakers how to sell their products from the front of the room. By doing so, he also teaches how to create all kinds of products to be able to sell.

Normally, students will create one package, and then they’ll focus on only selling that one package. But the true, high-level marketer knows that every single effort you should be asking yourself, “How could I turn this into another product?”

John Childers taught me the basics of this principle and when I was a best man in a wedding recently is a great example of it.

When my friend asked me to be his best man, I really didn’t know what I was supposed to do, say or what it was really involved. All my friends are starting to get married and this concept was completely new to me.

Being an information marketer, I obviously hopped online to find out what I was supposed to do as a best man.

I had to piece together information from all kinds of various websites. It took me forever. I probably spent - I’m not kidding - five to six hours researching how to be a best man. I didn’t want to fail my good friend. I wanted to be the best, best man that I could be.

There were a lot of tips and strategies I found online during my research on being the best, best man.

Instead of just reading all the information, do you know what I did along the way? I wrote down every single piece of information and compiled enough information to make a new product. “Ideas for the Best Man” will be launched soon - all stemming from me thinking “How could I turn this into another product?” while doing something that took a bit of effort.

If you think and ask yourself what else are you doing for your costumers? How could you turn that into another product? Your profit empire will inevitably begin being built, instead of sticking to just a money maker.

So get out there right now and start figuring out how you can turn your money maker into a profit empire. Don’t have a money maker yet? That’s OK, knowing this concept puts you well ahead of 95% of the competition.

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