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The Low Hanging Fruit- Go After It! An Underused Piece Of Advice

I had all the right components in place. I had built up a decent sized list, people were reading my newsletter, but my online business was struggling. I couldn’t seem to make a sale.

Then I figured out why - I was trying to sell products like Ideas 4 Halloween (an eBook on great Halloween ideas) to my list of information marketers. If my list was interested in Halloween information the product would have sold, but they weren’t.

That’s when I got a great piece of advice from my good friend Alex Mandossian.

It went down like this…

I was talking to him about the struggle that I was having up to that point of getting my ideas from concept to cash. That’s the essence of what we’re all trying to do. The faster you do that, the more products you get up, and the more momentum you build.

Momentum is a very powerful force. It is so powerful that I wrote about it in one of my most recent newsletters.

Alex Mandossian is a perfect example of how successful your business can be once you get the momentum built up. Alex is doing extrememly well in the information marketing industry because he has mastered converting his ideas from concept to cash. He can’t help but be successful when he has so much momentum behind him.

While talking to him about my struggle to convert my ideas from concept to cash Alex stopped me and said, “Stu, stop what you’re doing right now. Go after the low hanging fruit.”

Write that down - low hanging fruit.

To know what your low hanging fruit is, sometimes it will take an outside perspective. That’s why likeminded support groups are of such value because they can shed the light on many things you may not see.

My problem was that I was trying to, and still am, work on this massive project. It’s this big, bold idea. Where I ran into trouble was that because it was so big, it also became very time consuming. It began to consume my time, my effort and my money, which is very draining.

This project just gets me irritated, frustrated because of how much it is draining me, so I don’t make any progress.

Alex stopped me and he said, “Go after your low hanging fruit.”

He showed me and he taught me what my low hanging fruit was, and as soon as I went after it I generated revenue of over $111,000 in an eight-week period.

What was the piece of low hanging fruit that Alex helped me identify?

My very own seminar, the “Idea Incubator!” It is here where we teach the attendees how to turn their ideas from concept to cash as quickly as possible.

The content I was teaching at my seminar was the same material I had been teaching for over a year at John Childer’s training. People kept asking me, “When are you going to put on my own event?” I had been able to build up a customer base because they saw value in the content.

The moment I offered what people were asking for the results were amazing! My own event was my piece of low hanging fruit.

Now I want everyone reading this article to stop for a second to think about what your low hanging fruit is. What is it that you are really good at? What are you being constantly asked to do or provide for your customer base?

I bet you have several pieces of low hanging fruit that you have been overlooking.

Take my advice, I’ve learnt from my mistakes - Find your low hanging fruit and you’ll be able to go from concept to cash much more quickly!

When your stuck for an idea, may the light bulb go off!

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