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How To Use Your eBook and Its Resell Rights as Free Bonuses

You can use your eBook for much more than just a stand-alone product. One of the possibilities is using it as a free bonus to accompany one of your products or services. When your selling an affiliate product you could use your eBook as a bonus to the package.

In marketing, we all know that including bonuses and loading on bonuses is a huge, huge incentive for people to buy certain products or services. In fact, it is not uncommon to buy a particular product just for the bonuses themselves.

Your job, by creating an eBook is now you’re creating a valuable bonus that you can include in all kinds of different packages. I constantly want you to think about how you can build that package, how you can add value to that package. By developing an eBook, it is one step in that direction because it enables you to create a valuable resource that you can then add to a package, and you can have it establish value on it.

When I am putting together packages, the value comes from the price point that each of the products or services would be if sold separate from themselves.

Many times when I go onto a website I’ll check out what they are offering. This is why I get my price point the way I do because I see people list the bonuses included with the package and then a value slapped onto them, like $297, for a particular bonus.

I’m sitting there thinking, “I would never pay $297 just for that bonus.” That’s the way I want you to think. I want you to think: How much would I pay just for this bonus by itself, nothing else? Because whatever that value is, that is the true value of that bonus. Not by what you slap a value on there on a website. That doesn’t establish value.

You want to make sure that the price point that you put for that particular bonus correlates with what the market would pay. It’s very important because otherwise people coming to your website or people buying that package are going to discount the actual value of that bonus, and it loses value tremendously in the eyes of the person purchasing.

Creating an eBook gives you the opportunity to include a valuable bonus with your other products and services.

Including the resell rights to your eBook as a bonus will take it one step further and more valuable to your costumers.

Personally, I speak on the topic of creativity, so I know I would be interested in purchasing the resell rights to other products dealing with creativity.

Take a second and think about why I might be interested in that? Bluntly putting it, it will save me a ton of time. He or she may have created great content that I would be able to use that is related to the topic I talk about. Why would I go through the trouble of doing it myself when I could partner up and create a win-win situation for both of us.

This way they were able to get their material leveraged and I was able to get new material so I didn’t have to spend my own time doing just that. You can use this same principle to yourself and your business.

When you create an eBook, there are going to be other businesses or services that would be interested in the exact same content for their particular email list or their particular customers.

You have now provided yourself with a platform to be able to sell or offer the reprint or resell rights of your eBook as a bonus. Those people who are now interested in your eBook can provide or sell it to their customers and feel as if they are providing valuable information.

You have now just increased the value of the bonus.

By following these steps you now have the ability to greatly increase the value of a bonus for your own products or even while doing an affiliate promotion.

May ideas come to you when you need them the most.

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