You see them everywhere these days… on membership websites, as packaged offers, as giveaways, and even as bonuses for certain offers. We’re taking about MRR and PLR products.

PLR refers to private label rights, or the license that would enable the holder to alter or modify the contents of the same and even include his name as the author thereof and MRR refers to Master Resell Rights, which allow the holder to resell for 100% of the profits.

Understanding the Abbreviations

MRR = Master Resell Rights

PLR = Private Label Rights

Resale rights and resell are sometimes used interchangeably.

Normally, PLR products also come with master resale rights, or the license to see the resale rights of the same products, provided that they are significantly altered from their original form.

They‘ve become excellent alternatives to actually creating your own products as well as to spending hundreds of dollars to hire a ghost-writer.

You won’t have to spend lots of time, money and efforts in preparing some products to sell. And since these resale rights products will be sold to quite a number of people, the cost of purchasing them can be kept at a minimum.

The surging popularity of PLR and MRR products can be attributed to a variety of reasons. Let’s take a look at them.

•PLR and MRR products are more affordable alternatives to actually preparing your own goods. Since PLR and MRR products are sold to a lot of people, the cost is shared in common by the would-be purchasers. 100 PLR articles, for example, can cost you around $15 to $10,whereas hiring a ghostwriter to prepare the same amount of articles would set you back around $500 to $1,500 in investment expenses.

•PLR products give you the liberty equivalent to that of the creator’s. You could, technically speaking, do whatever you want with the PLR products you have purchased.

•PLR and MRR products will save you a lot of time. They’re already there, ready to be utilized. You won’t have to start from the ground up.

So what sort of products can you get with master resell rights? Absolutely anything!

For example: Let’s say you have a dating website – this particular visitor is most likely not interested in resell rights, in fact they probably don’t even know what it is or even how to use it.

Private label rights are usually much more expensive then just master resell rights because private label rights gives you the opportunity to change the content within the book or software to however you please, making the content more “original” and “one of a kind” and allows to place your name on it as the author.

Here is where it can get a bit confusing…Private Label Rights with Master Resell Rights.

What does this mean?

Depending on the license agreement you received from the creator, you can also buy Private label rights that include Master Resell rights.

This is where most people get “confused”.

Simply, this means you not only have the right to change the information within the book and place your name as the author but you can also pass on the license and give the next person resell rights to the content as well.

Not all Private label rights will come with a master resell license. And some may have a stipulation that you can only sell master resell rights to the private label rights content if you change a certain percentage of the “original raw content” – For example: they may request 60% of the content must be changed in order to sell Master Resell Rights.

What can you “expect” to receive with Master Resell Rights? Usually, in master resell rights, the creator does not allow you or anyone else to edit the content within the book and is offered in a“as is” type condition.

Master Resell Rights may include the following:

The creator may offer a sales page included with the book.

The creator may offer graphics e.g., eBook covers, banners, order now buttons, background images and any other promotional graphics.

They may allow you to package their e-book with your other e-books.

They may allow you to include their book as a bonus.

They may have a certain “price value”. For example – you may not be allowed to sell under a certain dollar value – I’ve even seen some come with a “minimum” dollar value e.g.- Not allowed to sell the item below $27.

They may even allow you to give it away for free. Always check the license agreement, as this is the only 100% way to be sure of what you can do with the resale item you bought.

Some creators may have some obscure conditions to their “offer” of their master resell rights item. They can choose to place any restriction they wish upon the item.

If you are ever in doubt of what you can do with the creator’s product – send them e-mail! It’s better than getting a slap around the wrist or even worse a notice from their lawyer for breeching your license agreement.

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