Lastly, I’d like to leave you with some “SEO No-No’s,” things you ought to avoid doing OR look for before approaching a prospective client. Looking for “no-no’s” can help you find clients if you offer SEO services. ONE – Just because you can put as many characters as you’d like in your “meta title,” don’t! [...]
SEO
Basically, this tactic is to snatch up as many page one listings as you can for a particular keyword phrase. This could be for your own site(s) or for your clients. So, if your client wanted to rank for the term, “Denver Chiropractor” you would try to take over multiple listings on the first page [...]
1. Build quality backlinks that point to the page you are optimizing. These links should be (a) One-way links in that they point to your site but your site does not link back to them (b) Do-follow links whenever possible which pass “link value” to your site (c) Contain one of the terms you are targeting [...]
1. If possible, cause the url for the page to include your primary keyword phrase (examples: domain.com/primary-keyword-phrase/ or domain.com/primary-keyword-phrase.html) 2. Add “meta title” information to include your primary keyword phrase and your secondary terms too. (example: Primary Keyword Phrase | Secondary Phrase | Another Secondary Phrase) Note: Try not to exceed 60-80 characters in total and remember [...]
Determine which keyword phrases you want to rank your client’s site for and come up with a page-by-page plan. For example, you might find you want to rank for 25 different keyword phrases. Instead of trying to optimize the homepage for all 25 terms (not a good idea) you’d be better off building 7-10 pages [...]
It’s very important to note that Search Engine Optimization is done on a page-by-page basis for a site and not something that is done to just the index page for a domain. As each page is indexed (and ranked) individually by the search engines, it’s important that you develop an overall game plan for a [...]
